Erich A. Helfert, DBA, is an internationally recognized management consultant in corporate finance, strategic planning, and executive education in financial/economic decision making and value creation. The cofounder, chairman, and CEO of Modernsoft, Inc.--developers of the knowledge-based financial analysis and business modeling software "Financial Genome"--Dr. Helfert is the former corporate planning vice president at Crown Zellerbach Corporation, and previously was a faculty member of the Harvard Business School. He is the author of all ten editions of the best-selling college text "Techniqu...