Heinecke, Stu

If ever there were someone destined to write a book like How to Get a Meeting with Anyone, Stu Heinecke would be that person. A Wall Street Journal cartoonist, Hall-of-Fame-nominated marketer, and author, Heinecke discovered the magic of Contact Marketing early in his career when he launched a Contact Campaign to just two dozen vice presidents and directors of circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100 percent response rate, launched his enterprise, and brought in millions of dollars worth of business. Heinecke is the host of Contact...