Bo Hedberg is currently Professor of Management and Chairman of the PhD Program at Stockholm School of Business, Stockholm University. He has worked as a consultant to, among others, The World Bank, IBM, Daimler-Benz and Skandia Insurance Group. His specialist areas include organizational learning and design, management information systems, service management and virtual organizations. GAran Dahlgren took his PhD at the Stockholm School of Economics. As a consultant, he has advised companies on marketing and strategic change. He is the author of several books in Swedish. JArgen Hansson worked