Cass R. Sunstein is the Karl N. Llewellyn Distinguished Service Professor of Jurisprudence in the Law School and the Department of Political Science at the University of Chicago. Reid Hastie is a professor of behavioral science in the Graduate School of Business at the University of Chicago. John W. Payne is the Joseph J. Ruvane Jr. Professor of Management, professor of psychology, and research professor of statistics and decision sciences at the Fuqua School of Business at Duke University. David A. Schkade is the Herbert D. Kelleher Regents Professor of Business at the University