Eric G. Harris is the department Chair and Associate Professor at Pittsburg State University. His scholarly works include publications in Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Journal of Business Research, Psychology & Marketing, Journal of Business and Psychology, Journal of Brand Management, Journal of Consumer Marketing, and other respected marketing journals. His professional and consulting experiences are in the areas of marketing, sales, and promotions management. He is consulting editor for Journal of Manager...