Jim Drummond is Managing Director of Drummond Consulting, Ltd., an international management advisory firm based in Atlanta, Georgia. Prior to the establishment of his consulting practice Jim spent 20 years directing sales and marketing strategy for several international companies including Canon USA and Sony Corporation. As a consultant Drummond has created highly successful campaigns for consumer and business-to-business clients both in the United States and Great Britain. He serves as an advisor to senior management on the challenges of open competition, speaks to trade associations on marke...