Michael Halper developed The Cold Calling Equation from experience and knowledge gained during his years as a technology sales professional. As the founder and CEO of Launch Pad Solutions, LLC, a sales coaching and telesales outsourcing operation, he began to take all of the tactics and philosophies that he used to be successful and built them into a model and system that is simple to teach and easy to implement by a sales person of any level. It is Halper's real world experience of working in the trenches making cold calls that he uses as a key asset while providing sales coaching and buildin...