Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website http: //www.regesterlarkin.com. He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular i...