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Greco, Albert N.

Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry.

[ ZOBACZ WSZYSTKIE KSIĄŻKI AUTORA ]

The Culture and Commerce of Publishing in the 21st Century	The State of Scholarly Publishing: Challenges and Opportunities	The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World
The State of Scholarly Publishing: Challenges and Opportunities	The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939-1946	The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries
The Business of Scholarly Publishing: Managing in Turbulent Times	The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries	The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000-2020
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies	Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities

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