Goyal, Sandeep

Sandeep Goyal was president of the iconic ad agency Rediffusion DY&R before becoming Group CEO of Zee Telefilms Ltd. In January 2011, Goyal sold his 26 per cent equity stake in his seven-year old India joint-venture with Japan's Dentsu Inc., the world's largest ad agency, making him a millionaire many times over. For over twenty-five years he has designed winning campaigns and marketing breakthroughs for brands as diverse as Airtel, Colgate and KFC. In 2004, he published The Dum Dum Bullet, a bestseller on advertising and marketing; earlier this year, his second book, You're Hired!, a primer o...