Marilyn Gottlieb started her writing career as a columnist in Dan's Papers on Long Island, New York. Since 1993 she has been president of The Crescendo Group, a small full- service public relations firm. Prior to starting her own company, Ms. Gottlieb was senior vice president, director of public relations for Lintas, a $1.8 billion advertising agency. Previously she was with Ogilvy & Mather, the American Association of Advertising Agencies. A past member of the Board of Advertising Women of New York and an inductee into the YWCA's prestigious Academy of Women Achievers, she taught Public Rela...