<p><b>Kelly Goto</b> is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. <b>Emily Cotler </b>is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular con...