Kim T. Gordon is one of the country's foremost experts on small-business marketing. With 27 years of experience as an author, national columnist, marketing expert, media spokesperson, and lecturer, she has helped millions of small-business owners realize their dreams of success. More than three million small-business owners read her monthly marketing columns in print and online in "Entrepreneur and "Entrepreneur.com. She is president of National Marketing Federation Inc. and the creator of SmallBusinessNow.com. Sought for her insights on the subject of small business, Gordon has addressed audi...