Jonathan Goodman loves exercise, hates bad socks, and considers himself a key lime pie connoisseur. He is the creator of the Personal Trainer Development Center (thePTDC) and Viralnomics, sold tens of thousands of copies of his books, training programs, and courses, and has been featured in Men's Health, Schwarzenegger.com, Muscle & Fitness, and Forbes amongst others. He writes about personal training and enjoy philosophizing and experimenting with new media. Originally from Toronto, Jon spends his winters exploring the World.