Peter Gonsalves, PhD, currently teaches the Sciences of Social Communication at Salesian Pontifical University, Rome.He began his career in media as a community worker for rural development at the Bosco Gramin Vikas Kendra, Ahmednagar. He founded Tej-prasarini, Mumbai, a multimedia production centre to raise awareness of the urgency of life-based education in South Asia. He promoted a series of teacher-training manuals called Quality Life Education, the first of which was his own work: "Exercises in Media Education "(1994). Using this, he conducted no less than 40 all-India courses on media ed...