About the Authors Richard Goldsmith: Richard Goldsmith has been in the direct marketing and printing industry for 20 years. In 1981, he founded the Horah Group and is Chairman of Horah Direct, a full service Direct Marketing agency and a partner in PGI Mailers, a Lettershop/Bindery in New Ulm, Minnesota. Dick is a member of the Direct Marketing Association, as well as Women in Direct Marketing International. A well known speaker, he has presented at numerous DMA Annual Conferences, Direct Marketing Days in New York and Minneapolis, and for the Direct Marketing Clubs of Seattle and St. Louis. D...