Goldberg, Len

As a 20 year old college drop-out, with no related work experience, Len Goldberg came up with a plan to break into advertising as a copywriter. He created a unique four word resume and mailed it to 1200 advertising agencies. Those four words generated over 100 positive responses, 10 job offers and because of its creative approach, was reprinted on the first page of the feature section of ADVERTISING AGE. And thus an entrepreneurial career was launched. A stint as a copywriter, a successful career in sales, a demanding apprenticeship in marketing and communications, and three business ventures