Brian Goff is Distinguished University Professor, Department of Economics, Ford College of Business, Western Kentucky University, where he has served on the faculty since 1986 and teaches undergraduate, masters, and MBA courses. He is the coauthor of several books, including "Spoiled Rotten" and "The National Collegiate Athletic Association", and dozens of articles on economic and public policy in such publications as "American Economic Review", "Economic Inquiry", "Public Choice", and "Social Science Quarterly".