Geskey Sr, MR Ronald D.

The author, Ron Geskey, has over 30 of experience with major advertising agencies and universities. He has both taught and made his living at media planning and buying for Fortune 50 clients. Ron's professional career began at Leo Burnett in Chicago where he worked in media and in account management on accounts like Keebler Cookies & Crackers, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Allstate Insurance, Union Oil, Glad Bags and others. At D'Arcy, Ron worked with 13 divisions of the 3M Company as well as retail and banking businesses. Ron moved to Detroit in the 1980s to assume a senior...