Herbert Meyers is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored "The Marketer's Guide to Successful Package Design "and, together with Richard Gerstman, co-authored "Branding @ the digital age "and "The Visionary Package." "" Richard Gerstman is chairman emeritus of Interbrand US, a leading international brand consultancy...