Gartland, Matt

Peter Levitan spent over 35 years studying the Baby Boomer generation in his role as a senior executive at Saatchi & Saatchi Advertising Worldwide, the world's largest advertising agency, as the founder of successful Internet publishing and technology companies and the owner of his own national marketing agency. His clients have included General Mills, Johnson & Johnson, Microsoft, Nike and the United Nations. He was named the Newspaper Association of America's New Media Pioneer in 1999. Peter grew up in Manhattan in the 50s and 60s, went to Woodstock and has lived across the U.S. and Europe.