W. Lambert Gardiner, Ph.D. (Psychology) - Cornell University, has published three textbooks in that discipline - Psychology: A Story of A Search (1970, 1974), An Invitation to Cognitive Psychology (1973), and The Psychology of Teaching (1980). His work on the Conserver Society and Information Society concepts at GAMMA, an interdisciplinary think tank, culminated in a fourth book - The Ubiquitous Chip: The Human Impact of Electronic Technology (1987). This fifth book - "A History of Media" - integrates psychology and media studies, which he has been teaching for 18 years in the Department of Co...