Pat Gallagher, best known as the legendary marketing and "idea guy," worked with the San Francisco Giants for more than thirty years. Famously known for using out-of-the-box promotional flair and a sense of humor to fill the seats of Candlestick Park with baseball fans, despite its notoriously cold and windy conditions. Gallagher helped revive a sports franchise by creating a new culture and actually listening to customers.
Together with fellow renegades, and amateur golfers-a successful inventor and a wealthy Silicon Valley technology icon-Gallagher founded the Alternative Golf Association...