R. Michael Furr is Professor of Psychology and McCulloch Faculty Fellow at Wake Forest University, where he received the 2012 Award for Excellence in Research. His methodological work focuses on the measurement of similarity between psychological profiles, on the measurement of behavior, and on contrast analysis. His substantive research focuses on personality judgment and on the links between personality, situational forces, and behavior. He is a former associate editor of the Journal of Research in Personality , a former executive editor of the Journal of Social Psychology, and a consulting