JOHN FRIEDMAN is an award-winning communications professional and recognized sustainability expert with more than 25 years of experience as both an external and internal sustainability leader, helping companies, ranging from small companies to leading global enterprises, turn their values into successful business models by integrating their environmental, social, and economic aspirations into their cultures and business practices. @JohnFriedman is recognized as a thought leader on digital media. He is #2 on Triple Pundit's List of the Top 30 Sustainability Bloggers on Twitter, #3 on GreenBiz l...