Fried, David Kassin

Peter E. Greulich spent thirty years at IBM as a salesman, brand manager, worldwide product/market manager and sales instructor. He's interviewed thousands of IBMers worldwide-from the United States to China, Canada to Brazil, and Australia to Scandinavia. The themes in his writings reflect these discussions, his own corporate experiences, and a three-year journey to understand Thomas J. Watson Sr.'s leadership-a guiding force, that in the face of nine recessions, the Great Depression and four of the six steepest U.S. stock market declines, created one of the 20th Century's greatest corporatio...