FLORENCE M. HOWARD is a freelance writer, researcher, trainer, event coordinator and public relations specialist. The owner of Secret Shop Communicators (SSCOMM, Inc.), she is a graduate of the University of Memphis and holds BA and MA degrees in Journalism. While Director of Community Affairs for WREG-TV, the CBS affiliate in Memphis, she established the station's Knowledge Bowl academic quiz show and For Kids' Sake/Kids Count Campaign in 1987. A economic development proponent and community activist, she lives in Memphis, Tennessee. You can visit her website at www.sscommpr.com.