Robert H. Frank is an economics professor at Cornell s Johnson Graduate School of Management, a regular "Economic View" columnist for the "New York Times", and a Distinguished Senior Fellow at Demos. His books, which have been translated into twenty-two languages, include "The Winner-Take-All Society" (with Philip Cook), "The Economic Naturalist, Luxury Fever, What Price the Moral High Ground?", and "Principles of Economics" (with Ben Bernanke).