To write a book about Online Image Management, it takes a unique individual like Aaron Francesconi, with vision and a multidiscipline background. Mr. Francesconi is currently the Web Services Manager for Utah Retirement Systems, the CEO of WhooRu.com, and the author of this book, Who Are You Online?: Why It Matters and What You Can Do About It! In his spare time, he likes to sleep. Mr. Francesconi has a Masters of Business Administration (MBA) degree from the John B. Goddard School of Business at Weber State University and a Bachelors of Music in Vocal Performance from Idaho State University.