Leisa Reinecke Flynn is Professor of Marketing and Chair of Marketing and Fashion Merchandising at the University of Southern Mississippi where she teaches market planning to MBA students. Originally from New Orleans, she received her PhD from the University of Alabama and taught at Florida State University for nearly 20 years before moving to USM in 2010. Her research is focused on psychological measurement issues in consumer behavior and pathological exchange behavior and she has published more than 60 articles in journals and academic proceedings. In addition she has consulted in the areas