Stephen Ray Flora, Ph.D., B.C.B.A. (Board Certified Behavior Analyst) is a professor of psychology at Youngstown State University and is the author of the CHOICE Outstanding Academic Title awarding winning book The Power of Reinforcement, author of Taking America Off Drugs: Why Behavioral Therapy is More Effective for Treating ADHD, OCD, Depression, and Other Psychological Problems, both are published by State University of New York Press. He also author of Peak Performances, Personal Records, Ultimate Fitness, and Winning Athletic Competitions with Behavior Analytic Training (available from A...