Sivan Fitoussi is a Communication and Public Relations professional. She has a BA in Communication and Business Administration, specializing in lifestyle and fashion media. "Why doesn't he call?" -her first book, presents her 14-step model. Sivan developed this model after a thorough study of the dating scene and changes in interpersonal communication in a world of digital media and social networks. The recommendations and the tools she offers in this book are based on real-time analysis of dating practices and interviews with women and men with rich experience in first dates.