Fischer, Rainer

Rainer Fischer has been involved in the direct marketing industry since 1980 when he founded his first mail shop. His shop was one of the first to focus primarily on data personalization, now known as variable data personalization (VDP). Through years of hands-on experience over the course of thousands of mail campaigns, he developed an extensive background in direct mail printing. He currently still works in the dm industry helping many marketers produce successful mail campaigns.