Gary Alan Fine is Professor of Sociology at Northwestern University. Among his books are "Kitchens: The Culture of Restaurant Work" (California, 1994), "Difficult Reputations" (2000), and "Manufacturing Tales: Sex and Money in Contemporary Legends" (1992). Patricia A. Turner is Vice-Provost of Undergraduate Studies and Professor of African American and African Studies at the University of California, Davis. She is the author of "I Heard It Through the Grapevine: Rumor in African American Culture" (California, 1993) and "Ceramic Uncles and Celluloid Mammies: Black Images and Their Influence on