Jurgen Faust is professor and Vice President for Academic Affairs and Research and Dean of the Media and Communication Faculty at the MHMK Munich, Germany. He is also the International Consultant for Strategy and Development, at the Istituto Europeo Disegno (IED) Group in Milan, Italy. His publications include: "Dialogues in the realm of Managing as Designing" (2004); and "Managing as Designing Needs: A Theory of Design in Designing Information and Organizations with a Positive Lens, Volume 2" (2007).