Ellwood, Iain

IAIN ELLWOOD is a seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, EDF, France Telecom, Mitsubishi, Nissan, Orange, Philips, and UBS. He is a regular press commentator on marketing and branding issues for The Economist, The BBC, Sky News and numerous business magazines. He is the author of ""The Essential Brand Book"" (2002, Kogan Pa...