Jeff Einstein is a speaker, consultant, author and social critic with digital media chops dating all the way back to 1984, when he authored Einstein's Beginner's Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation's first digital advertising agency, acquired ten years later by DMB&B. Over the years Mr. Einstein's digital marketing and media initiatives have appeared in virtually every major business venue, including two front-page stories in The Wall Street Journal and cover stories for Red Herring Magazine, George, PC Ma...