Todd Edwards is the author of AMAZON's #2 best selling advertising book, "Standing Naked At 10 Below: Exposing Your Product In the Media" and is the creator of the branded writing style, "Reality Rhyming" that's based on the premise, "If Your Life Was A Poem, What Would It Say?." He has designed many Reality Rhyming personalized poems for a vast many celebrities and is a celebrity poet, as well as a top ten nationally ranked tennis player.