The authors have combined more than three decades of experience in enterprise architecture, business development, and business modeling. They have introduced enterprise architecture to numerous different sectors and areas of operations. Both have been active as consultants and educators; they have also been examiners for a training course that certifies enterprise architects. In these roles, they have established the foundations of the enterprise architecture concept for numerous individuals and businesses. H kan Edvinsson is currently the CTO and partner of Informed Decisions and Lottie Aderi...