W. Alex Edmonds, PhD, BCB, is currently an associate professor of research at Nova Southeastern University in Davie, Florida. He graduated from Florida State University and received his doctoral degree in Educational Psychology with a minor in Statistics and Measurement. Over the years, Dr. Edmonds has applied his knowledge of research design, measurement, and assessment in both field and laboratory examinations. He has published extensively in a variety of areas such as psychophysiology and educational psychology. His primary interest revolves around applying unique methodological and statist...