William F. Eadie (Ph.D., Purdue) is Director of the School of Communication at San Diego State University, where he is responsible for leadership of a large program of 2,300 student majors and 125 faculty encompassing all aspects of communication, media, and journalism. Prior to joining SDSU in 2001, he was Associate Director of the National Communication Association (NCA) in Washington, DC, where he worked with researchers and promoted communication research to a variety of audiences. His other faculty appointments have been at Ohio University and California State University, Northridge, and