Paula Durlach is a research psychologist at the US Army Research Institute for the Behavioral Social Sciences. After receiving her PhD in Experimental Psychology from Yale University in 1983, she held Fellowship positions at the University of Pennsylvania and the University of Cambridge. From 1987 to 1994, she was an Assistant Professor of Psychology at McMaster University and went on to lead the exploratory consumer science team at Unilever Research Colworth Laboratory in the UK. Dr Durlach has received recognition for her work in experimental psychology and cognitive science at the Army Scie...