Dunne, Patrick

Patrick Dunne, an Associate Professor of Marketing at the Jerry Rawls College of Business at Texas Tech University, received his MBA and Ph.D. from Michigan State University and his BSBA from Xavier University. In over 30 years of years of university teaching at Michigan State, Drake, Oklahoma, and Texas Tech, Dr. Dunne has taught a wide variety of marketing and retailing courses at both the undergraduate and graduate levels. In addition to authoring over a dozen retailing textbooks, he has published articles in many of the leading academic journals. Professor Dunne has been honored with sever...