Drake, Perry D.

Perry D. Drake has been involved in the direct marketing industry for approximately 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in the strategic use of customer data (www.DrakeDirect.com). Prior to this, Perry worked for approximately eleven years in a variety of quantitative and marketing roles at The Reader s Digest Association, including Associate Director of Magazine Circulation Marketing and Director of Marketing Services.

In addition to consulting, Perry has taught at New York University in the Direct Marketing Master...