Doyle, Peter

Peter Doyle is internationally recognised for his teaching and research on marketing and business strategy. He is Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he has held positions at the London Business School, INSEAD, Bradford and Stanford Universities.
He is the author of numerous papers which have appeared in most of the world's top journals including the Journal of Marketing, Journal of Marketing Research, Management Science and the Economic Journal. His other recent books are Marketing Management and Strategy and Innovation