Rob Dircks is a serial entrepreneur - owning an advertising agency, writing screenplays, producing and selling stock video, developing iPhone apps, and more. After years of reading self-help and productivity books, Rob realized something was missing: a book that understands - no, embraces - our limitations, and lets everyone know that they're just fine the way they are. (And in fact, can probably get away with doing even less.) Rob lives in New York with his wife Kellie and two kids.