Michael DeLon is the founder of Paperback Expert. He's an author, marketing strategist and business growth coach who specializes in helping small business people position themselves as "the expert" by publishing their own book. Then Michael teaches them how to use their book to Attract, Engage and Retain customers for life while stimulating Referrals. He's a straight shooter with over 25 years of experience studying, applying, and fine-tuning these marketing strategies, which allows him to find solutions to the marketing challenges that others never see. Marketing doesn't have to be a gamble.