Serge Dedina is co-founder and executive director of WiLDCOAST/COSTASALVAjE, an international organization that conserves coastal and marine ecosystems and wildlife. He earned his PhD in geography from the University of Texas and has been surfing since 1977. He is the author of Saving the Gray Whale: People, Politics, and Conservation in Baja California, also published by the University of Arizona Press.