Yu Dan is a Professor and Associate Dean of the School of Arts and Media at Beijing Normal University. She holds a Master s degree in Chinese Literature and a doctorate in Film and Television Studies. In 2006 her lectures on Confucianism appeared on CCTV s popular primetime show, "Lecture Room, "transforming her into a cultural icon. From the transcript of these talks, she published "New Interpretation of Confucious Analects."Her broadcasts and writings have made Yu Dan a household name in China where she now serves as a media advisor to over 40 regional TV stations.