Premilla D Cruz is Associate Professor of OB at IIM Ahmedabad. A PhD in Social Sciences from the Tata Institute of Social Sciences, Mumbai, Dr D Cruz s research areas are emotions in organizations, self and identity, organizational control, and ICTs and organizations. She has published "Thinking Creatively at Work: A Sourcebook "(2008), "Family Care in HIV/AIDS: Exploring Lived Experience "(2004) and "In Sickness and in Health: The Family Experience of HIV/AIDS in India "(2003), in addition to numerous international papers and presentations. Dr D Cruz has earlier held faculty appointments at I...